Coach Less Earn More: 5 Ways to Launch a Group Coaching Program That Sizzles



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One-to-one coaching is rewarding, but it's also exhausting, time consuming and often leaves you scrambling to find additional clients just to keep your pipeline full.

Many coaches are now realizing that focusing solely on one-to-one coaching for income isn't a profitable way to grow a coaching business. You're probably in the same boat. It's now time for you to coach less and earn more.

Group coaching over the phone can be a rewarding income stream for coaches. You can help more people in less time, yet make more money than you ever could doing one-to-one coaching.

Here are 5 ways to create a group coaching program that sizzles and helps you to grow your coaching business.

  1. Focus on your client’s pain points. People want results, not fluff. Help your target audience solve one particular problem through your group coaching program and you’ll have a higher chance of filling your program every time you hold it. For example, if you’re a business coach, you can help entrepreneurs in the start-up phase put together a strategic plan.

  2. Design a course outline. This helps you to know what lessons and exercises you’d like your participants to complete each week. You can include learning objectives, homework assignments and activities that you want participants to take part in.

  3. Decide on how you’ll deliver your program. There are so many technology options available and there’s no limit on what you can use to bring your participants together. However, to maximize their learning potential – and to grow your coaching business – it’s important to choose the technology that your target audience is familiar with. For example, trying to deliver your program using vSkype when your target audience is baby boomers may be a lost cause. Instead, opt for the telephone with this group.

  4. Decide on the length and duration. Typically, group coaching programs are between 4- to 8-weeks in length and are scheduled weekly for 60- to 90-minutes. What you decide on will depend on the topic and the number of participants.

  5. Make your program interactive. A group coaching program is not a university lecture. People make changes in their lives, businesses or careers when they are taking an active part in the lessons. Aim to provide an environment where there’s a lot of discussion and interaction. This way, you’ll receive valuable information to add to future versions of your program and participants walk away feeling like they’ve accomplished something.

Launching a group coaching program is a perfect way to offer your target market another coaching package that’s less expensive and less demanding compared to private coaching. Coaching many people at once will help you to double – even triple – your coaching income and help you to stop trading your time for money.

© 2005 Leesa R. Barnes. All Right Reserved Worldwide



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Sports Mom's Success In Dealing With Difficult Coach
Ultimate Sports Parent Radio interviews sports mom Kim, who successfully took our advice and found ways to communicate with a coach about how he hurt her son by humiliating and yelling at him. When the coach changed his behavior, Kim's son broke team records. Mental game coach Dr. Patrick Cohn provides commentary.


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