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At a recent networking meeting Jana asked for a recommendation for a public speaking coach. She was starting to speak in front of audiences, and wanted to polish her presentation skills a bit. Before anyone else got a chance to reply, Elise jumped in to recommend her coach, Kelly. "I have been working with Kelly for two months, and I have already seen results from working with her. I am much more confident during my presentations, and I see that my audience is more engaged and more responsive. She is great; I will e-mail you her contact information later today." Later that day I spoke with Elise about Kelly. Elise has always been interested in public speaking, so when she heard about Kelly about a year ago, she put herself on Kelly's mailing list. She enjoyed what Kelly had to say, learned more about her practice, but didn't take action to actually buy anything from Kelly until an opportunity came up for Elise to conduct a few workshops with another colleague. Once she started working with Kelly, she confirmed that she was as knowledgeable and professional as she appeared in her newsletter. Kelly, with his professionalism, knowledge and proven marketing techniques turned Elise from being a random business owner into a raving customer. How did she do this? - She knows and uses effective marketing techniques. Kelly has a web site that describes when she does. She publishes a newsletter, in which she shares useful information on public speaking, as well as keeps the readers informed about her expertise. - She is consistent. Marketing is not a one time event; rather, it is a process. Kelly markets consistently - she publishes his newsletter on a regular basis, she uses her own web site, branding, articles, and many other techniques in order to get results. - She is a professional who delivers results. When clients work with Kelly, she delivers the services and products she has promised. So how can your business benefit from knowing about Kelly's marketing techniques? Over to you - let's take action: - Learn about online customers and how they behave. It takes a few marketing techniques to turn a random web surfer into a raving customer. This week's lesson at MarketingSalad.com is all about turning your web site visitors into customers. Join us at MarketingSalad.com for immediate access to the lesson, as well as additional discussion on getting more online customers. - Run your marketing campaigns on a consistent basis. One time advertising or marketing campaign is likely to bring in more web site visitors, but not very likely to bring in many long term customers. Whether you are publishing newsletter, refining search engine traffic or giving workshops to promote your business, it takes time for the campaigns to start bringing in a consistent stream of qualified buyers. Continue your marketing campaigns for a long enough time to see the results. - Underpromise and overdeliver. Your marketing materials make promises to your customers. Whether it is fast results for people in your classes, a product at no charge with any coaching package purchased or a press release critique for new customers, make sure that you deliver MORE than your marketing materials promise. Doing this will result in customers who not only are happy with your services, but who will also promote your services to others. Knowing who your customers are and delivering them what they want will help you fill up your practice with happy customers. 15,000 Mb Hosting For $4.95/mo. - 4.95 web hosting, Free domain registration! Free setup and online website builder included. PaidSurveysOnline.com - #1 Survey Site. - Join the #1 Get Paid For Your Opinion Affiliate Program! Highest Converting Site Online! Get Paid To Take Surveys Online. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 |
More Articles:1. How Not Letting Go of Your Past can Hurt Your Future By Brian Maloney Experiences, whether good or bad, are sometimes all we have, and most of them reside in the past. So you may ask, why should I let go of my past when much of it is filled with beautiful memories and serenity?Well, that is certainly not what I mean. What I do mean is when a past is littered with seemingly overwhelming pain, it impedes one’s ability to move forward and adjust to this ever-changing world. A good analogy would be of a backpack filled with distressful memories that one tries to swi… 2. Business Career Executive Coaching Article -Motivator, Discipline and Desire By Ruth Zanes "There is a certain combination of desire and discipline in the way I work. Discipline by itself simply is not enough in the creative process." - Robert De NiroMany of us think of discipline as a highly positive characteristic. When we fail to keep our resolve to take the actions that lead to success, we point to our lack of discipline with regret and disappointment.Human beings really like the focus and structure of imposing discipline on themselves to achieve specific outcomes. But disciplin… 3. Coaching Can Help Teachers At A Crossroads In Their Careers By Annmarie Edwards Teachers enter the profession with the desire to help others, but after years in the field it can lose its luster. If it’s no longer offering satisfaction the way it once did find out how you can get the joy back.Have you ever wondered why some people like what they are doing more so than others? Or what unknown factors contribute to a colleague’s success? Could it be these folks have a coach who guides and cheers them on the court and sidelines of their professional life? But isn’t a coach ju… 4. Choosing The Perfect Coach By Soni Pitts So, you're ready to start coaching. You either have some issues that you think a coach can help you overcome, or you just think it's time for a quality of life tune-up. You've reviewed your budget and set aside some money to cover the fees and you've ascertained that you are reasonably free of any serious mental or emotional issues that might interfere with the process. But now comes the big question: "How can I find a coach that's right for me?" To Niche Or Not To Niche? For starters, … |
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